Business Type: Event Producer
Audience: Cheerleading and Dance teams/programs (Youth, School, All Star, Collegiate, etc.)
Challenges:
JAMZ Cheer and Dance is an established event producer in the Cheerleading and Dance industry, providing high quality Camps. Competitions & Coaches Clinics for over 20 years. As industry trends changed and the market became saturated with event producers offering similar experiences, JAMZ looked for new ways to promote their events
Promoting Camps, Competitions & Coaches Clinics via Social Media is a bit tricky, as you are not selling a product to a single person. Instead you are promoting an experience, in hopes that an entire Team will register for an event(s) in any given season.
Brand Presence on Social Media was established, but growth was slow.